Business Intelligence Strategy and Big Data Analytics: A General Management Perspective (Paperback)

Introduction : The Challenge of Formulating Business Intelligence Strategy 1. The Personal Face of Business Intelligence 2. Business Intelligence in the Era of Big Data and Cognitive Business 3. The Strategic Importance of Business Intelligence 4. BI Opportunity Analysis 5. Prioritizing BI Opportunities (BIOs) 6. Leveraging BI for Performance Management, Process Improvement, and Decision Support 7. Meeting the Challenges of Enterprise BI 8. General Management Perspectives on Technical Topics