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· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9780131579439
· 쪽수 : 744쪽
목차
**Section I. The Challenge of Entrepreneurship
1. The Foundations of Entrepreneurship
2. Inside the Entrepreneurial Mind: From Ideas to Reality
**Section II. Building the Business Plan: Beginning Considerations
3. Designing a Competitive Business Model and Building a Solid Strategic Plan
4. Conducting a Feasibility Analysis and Crafting a Winning Business Plan
5. Forms of Business Ownership
6. Franchising and the Entrepreneur
7. Buying an Existing Business
**Section III. Building the Business Plan: Marketing and Financial Considerations
8. Building a Powerful Marketing Plan
9. E-Commerce and the Entrepreneur
10. Pricing Strategies
11. Creating a Successful Financial Plan
12. Managing Cash Flow
**Section IV. Putting the Business Plan to Work: Sources of Funds
13. Sources of Financing: Debt and Equity
14. Choosing the Right Location
15. Global Aspects of Entrepreneurship
16. Building a New Venture Team and Planning for the Next Generation
Appendix: Sample Business Plan