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· 분류 : 외국도서 > 경제경영 > 화술/협상/프리젠테이션
· ISBN : 9780132171540
· 쪽수 : 672쪽
목차
Part 1: Understanding the Foundations of Business Communication
1. Achieving Success Through Effective Business Communication
2. Mastering Team and Interpersonal Skills
3. Communicating in a World of Diversity
Part 2: Applying the Three-Step Writing Process
4. Planning Business Messages
5. Writing Business Messages
6. Completing Business Messages
Part 3: Crafting Brief Messages
7. Crafting Messages for Electronic Media
8. Writing Routine and Positive Business Messages
9. Writing Negative Messages
10. Writing Persuasive Messages
Part 4: Preparing Reports and Oral Presentations
11. Planning Reports and Proposals
12. Writing Reports and Proposals
13. Completing Reports and Proposals
14. Designing and Delivering Oral and Online Presentations
Part 5: Writing Employment Messages and Interviewing for Jobs
15. Building Careers and Writing Resumes
16. Applying and Interviewing for Employment
Appendix A: Fromat and Layout of Business Documents
Appendix B: Documentation of Report Sources
Appendix C: Corredtion Symbols