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· 제목 : Express Series: English for Marketing and Advertising (Package)
· 분류 : 외국도서 > ELT/어학/사전 > 과학기술 영어
· ISBN : 9780194579186
· 쪽수 : 80쪽
· 분류 : 외국도서 > ELT/어학/사전 > 과학기술 영어
· ISBN : 9780194579186
· 쪽수 : 80쪽
목차
1. Introduction to marketing and advertising
2. Finding the customer
3. Planning a marketing strategy
4. Creating ads
5. Marketing tools
6. Presenting your public face
7. Marketing through trade fairs
Appendix
-Test yourself!
-Partner Files
-Answer Key
-Transcripts
-A-Z word list
-Glossary
-Useful phrases and vocabulary
