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· 제목 : Service is Front Stage : Positioning Services for Value Advantage (Hardcover)
· 분류 : 외국도서 > 경제경영 > 고객관리
· ISBN : 9780230006607
· 쪽수 : 172쪽
· 출판일 : 2006-09-29
· 분류 : 외국도서 > 경제경영 > 고객관리
· ISBN : 9780230006607
· 쪽수 : 172쪽
· 출판일 : 2006-09-29
목차
Toward a New Definition of Services Services: The Front-Stage Experience The Service Triangle The Service-Intensity Matrix Finding and Keeping the Fit The Three Movements of Quality Balancing Supply and Demand From Industrial to Professional Services Managing the Change Process Conclusion
