Franchising Globally : Innovation, Learning and Imitation (Hardcover)

PART I: FRANCHISING APPROACHES AND FRAMEWORKS Franchising In Emerging Markets; D.Welsh & C.Falbe Franchising as an Entrepreneurial Form of Business; M.Sardy Internationalization of Franchising; L.Ni & R.Wang Clustering For International Market Selection; A.Shoham PART II: AREA STUDIES OF FRANCHISING Franchising in Italy; D.Vianneli Franchising in Morocco; R.Alami Franchising in Croatia; M.Alpeza & A.Erceg Microfranchising in Less Developed Countries; M.Munoz & M.C.Mitchel PART III: INTERNATIONAL FRANCHISING CASES Ruth's Chris Franchises Expand Internationally; A.Kupetz International Franchising at Best Western; G.Cliquet , M.C.Mitchel & R.Perrigot San Francisco Coffee House Opens in Croatia; M.Alpeza & A.Erceg Athlete's Foot Master Franchisee in China Final Reflections