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· 분류 : 외국도서 > 경제경영 > 소비자행동론
· ISBN : 9780230273665
· 쪽수 : 329쪽
· 출판일 : 2011-12-15
목차
Introduction: Japan's Consumption History in Comparative Perspective; J. Hunter & P. Francks PART I: GENDER, THE HOUSEHOLD AND CONSUMPTION The Role of Housework in Everyday Life: Another Aspect of Consumption in Modern Japan; M. Tanimoto Like Bamboo Shoots after the Rain: the Growth of a Nation of Dressmakers and Consumers; A. Gordon Building up Steam as Consumers: Women, Rice-cookers and the Consumption of Everyday Household Goods in Japan; H. Macnaughtan PART II: TRADITION, MODERNITY AND THE GROWTH OF CONSUMPTION Japanese Modernisation and the Changing Everyday Life of the Consumer: Evidence from Household Accounts; S. Nakanishi & T. Futaya Sweetness and Empire: Sugar Consumption in Imperial Japan; B. Kushner Kimono Fashion: the Consumer and the Growth of the Textile Industry in Pre-war Japan; P. Francks Reviving Tradition: Patients and the Shaping of Japan's Traditional Medicines Industry; M. Umemura PART III: SPACES AND PATHWAYS OF CONSUMPTION Getting on a Train: Railway Passengers and the Growth of Train Travel in Meiji Japan; N. Nakamura People and Post Offices: Consumption of Postal Services in Japan from the Late Nineteenth Century; J. Hunter Mail-order Retailing in Pre-war Japan: a Pathway to Consumption Before the Mass Market; I. Mitsuzono From Corporate Playground to Family Resort: Golf as Commodity in Post-war Japan; A. Lockyer Conclusion: History and the Consumer: an Historian of the West Looks to Japan; B. Lemire