The Japanese Consumer : An Alternative Economic History of Modern Japan (Hardcover)

1. Japan and the history of consumption; 2. Shopping in the city: urban life and the emergence of the consumer in Tokugawa Japan; 3. Country gentlemen, ordinary consumption and the development of the rural economy; 4. 'Civilising goods': consumption in the industrialising world; 5. Living with modernity: the emerging consumer of the inter-war years; 6. The electrical household: consumption and the economic miracle; 7. New tribes and nostalgia: consumption in the late twentieth century and beyond; 8. The Japanese consumer past and present.