Corporate Entrepreneurship : Innovation and Strategy in Large Organizations (Paperback, 3 Revised edition)

PART 1: ENTREPRENEURSHIP.- 1 The entrepreneurial revolution.- 2 Entrepreneurial DNA.- PART 2: ORGANIZATIONAL ARCHITECTURE.-?3 Entrepreneurial architecture.- 4 Becoming an entrepreneurial leader.- 5 Constructing the entrepreneurial culture.- 6 Building the organization structure.- PART 3: MANAGEMENT.- 7 Managing the entrepreneurial organization.- 8 Encouraging intrapreneurship and corporate venturing.- PART 4: STRATEGY.-?9 Developing strategy.- 10 Creating competitive advantage in mature markets.- 11 Building value through acquisitions and diversification.- PART 5: CREATIVITY AND INNOVATION.- 12 Exploiting innovation.- 13 Generating creative ideas.- 14 The architecture of corporate entrepreneurship.