Entrepreneurship and Small Business (Paperback, 5 ed)

PART 1 ENTREPRENEURSHIP.- 1. Entrepreneurship: The social and business revolution.- 2. The economics of entrepreneurship and public policy.- 3. The entrepreneurial mind-set.- 4. Recognizing business opportunities.- 5. Researching business ideas.- PART 2 START-UP.- 6. Lean methodologies and business model frameworks.- 7. Developing the business model.- 8. Market segments and value propositions.- 9. Developing the marketing mix.- 10. Sales and marketing communications.- 11. Setting the legal foundations.- 12. Developing the operations plan.- 13. Managing risk.- 14. Recruiting and managing people.- 15. Financial forecasting and control.- PART 3 GROWTH.- 16. From entrepreneur to leader.- 17. Developing strategy and the business plan.- 18. Scaling and growth strategies.- 19. Financing the business.- PART 4 MATURITY.- 20. Maturity: Success and failure.- 21. Family business.- 22. Corporate entrepreneurship and intrapreneurs.