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책 정보
· 제목 : Political Communication and Cognition (Hardcover)
· 분류 : 외국도서 > 언어학 > 커뮤니케이션 연구
· ISBN : 9780230363625
· 쪽수 : 239쪽
· 출판일 : 2014-07-25
· 분류 : 외국도서 > 언어학 > 커뮤니케이션 연구
· ISBN : 9780230363625
· 쪽수 : 239쪽
· 출판일 : 2014-07-25
목차
1. Thinking Politics - An Introduction 2. Strategic Political Communication 3. Schema Theory for Understanding Political Cognition 4. Political Conditioning 5. Peripheral Cues and Personality Politics 6. Proximity Politics and Valence 7. Emotion Involvement and Deep Cognition 8. Thinking Twice 9. Political Participation in a Digital Age 10. Voting and Voter Decision Making 11. Modeling Political Cognition
