Social Media Campaigning in Europe (Hardcover, 1)

1. Social media campaigning in Europe: Mapping the terrain Darren G. Lilleker, Karolina Koc-Michalska, Ralph Negrine, Rachel Gibson, Thierry Vedel, and Sylvie Strudel 2. "Beer is more efficient than social media" ? Political parties and strategic communication in Austrian and Swiss national elections Ulrike Klinger and Uta Russmann 3. The role of gender in online campaigning: Swedish candidates’ motives and use of social media during the European election 2014 Linn A. C Sandberg and Patrik Ohberg 4. From hybrid media system to hybrid-media politicians: Danish politicians and their cross-media presence in the 2015 national election campaign Mark Blach-Ørsten, Mads Kæmsgaard Eberholst, and Rasmus Burkal 5. Brute force effects of mass media presence and social media activity on electoral outcome Marko Kovic, Adrian Rauchfleisch, Julia Metag, Christian Caspar, and Julian Szenogrady 6. When David and Goliath campaign online: The effects of digital media use during electoral campaigns on vote for small parties Carol Galais and Ana Sofia Cardenal 7. Sharing Is Caring! Investigating Viral Posts on Politicians’ Facebook Pages During the 2014 General Election Campaign in Hungary Marton Bene 8. Personalization of Politics Between Television and the Internet: Leader Effects in the 2013 Italian Parliamentary Election Diego Garzia