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· 분류 : 외국도서 > 경제경영 > 일반
· ISBN : 9780230368965
· 쪽수 : 358쪽
· 출판일 : 2013-01-30
목차
List of Tables List of Figures Preface Acknowledgements Notes on Contributors Symbiotic Innovation: Getting the Most Out of Collaboration; R.J.Thomas & Y.Wind Performance Measurement of Co-Creation Initiatives - A Conceptual Framework for Measuring the Value of Idea Contests; V.Bilgram Measuring the Success of Open Innovation; E.Brau, R.Reinhardt & S.Gurtner Can SMEs in Traditional Industries be Creative?; J.M.Zabala-Iturriagagoitia Scenario-based Learning Architectures as a Management Tool; N.Pfeffermann & H.Breuer Social Network Analysis - an Important Tool for Innovation Management; G.Drexler & B.Janse The Evolution of Mobile Social Networks through Technological Innovation; V.Ratten Exploring the Role of Early Customers in the Commercialization of Innovation; F.Frattini, G.Colombo & C.Dell'Era Managing Communities of Practice to Support Innovation; S.Borzillo & R.Kaminska Joining Innovation Efforts using both Feed-forward and Feedback Learning: the Case of Japanese and Korean Universities; I.Oh Innovation Management Reflections: a Brazilian Market Perspective; F.A.Salum, R.S.Reis & H.Ferreira Braga Tadeu The Global Importance of Innovation Champions: Insights from China; A.Kriz, C.Molloy & B.Dennes Frugal Innovation; P.M.Banerjee Flexible Working, Mobility and IT Innovation and ICT in 2012 - The Case of Flexible Working; R.Costa-i-Pujol Creating an Environment for Successful Innovation - A Management Consultant's Perspective; K.Klokgieters & R.Chu Conclusion; A.Brem & E.Viardot















