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· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781349847174
· 쪽수 : 261쪽
· 출판일 : 2021-04-21
목차
Chapter 1 Introduction- Revolution in innovation management: The digital breakthrough (Alexander Brem, Eric Viardot).- Chapter 2 Exploring the Dynamics of Firm and Innovation Community Collaboration: A Complex Love Story (Ghita Dragsdahl Lauritze and Søren Salomo).- Chapter 3 How Crowdsourcing and Crowdfunding are redefining innovation management (Ferran Giones and Pyayt Oo).- Chapter 4 The Voice of the Crowd - An Innovation Mining Study on Autonomous Driving (Michael Bartl and Juan Rosenzweig).- Chapter 5 Innovation in the Spanish Twittersphere: an ontology and stakeholder's salience analysis (Angel Crespo et al.).- Chapter 6 Urgent! ... To reward the innovation on information technologies with a real focus on the value generation (Emigdio Alfaro).- Chapter 7 Future Revolution In Innovation: Digitalization Reflections In The Brazilian Perspective ( Hugo Ferreira, Braga Tadeu and Jersone Tasso Moreira Silva).- Chapter 8 Social media innovations and creativity (Vanessa Ratten).- Chapter 9 The Revolution in Innovation Management: the Challenge for Legacy Firms (Jerry Wind and Kelly Rhodes).















