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· 제목 : The DNA of Customer Experience : How Emotions Drive Value (Hardcover) 
· 분류 : 외국도서 > 경제경영 > 세일즈
· ISBN : 9780230500006
· 쪽수 : 186쪽
· 분류 : 외국도서 > 경제경영 > 세일즈
· ISBN : 9780230500006
· 쪽수 : 186쪽
목차
Moving from a religion to a financial imperative The DNA of a Customer The importance of the pre & post customer experience The Destroying cluster The Attention cluster The Recommendation cluster The Advocacy cluster The link to financial performance via Net Promoter How to get things done Show me the money - TNT Case Study Some good advice
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