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· 제목 : When Principles Pay: Corporate Social Responsibility and the Bottom Line (Hardcover) (How Helping Society Can Be Profitable)
· 분류 : 외국도서 > 경제경영 > 경제발전 > 지속가능
· ISBN : 9780231144001
· 쪽수 : 288쪽
· 분류 : 외국도서 > 경제경영 > 경제발전 > 지속가능
· ISBN : 9780231144001
· 쪽수 : 288쪽
목차
Preface
1. Introduction
2. Social, Environmental, and Financial Performance
3. Socially Responsible Investment
4. Fincancial Institutions and Social and Environmental Factors
5. Pharmaceuticals and Corporate Responsibility
6. Wal-Mart and Starbucks
7. Interface and Monsanto
8. Outsourcing
9. Getting Rich by Selling to the Poor
10. Cell Phones and Development
11. Measuring Corporate Responsibility
12. Social and Environmental Policies and Corporate Strategy
13. Conclusions
Notes
Index
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