책 이미지
eBook 미리보기
책 정보
· 제목 : The Bloomberg Guide to Business Journalism (Paperback)
· 분류 : 외국도서 > 경제경영 > 비즈니스 작문
· ISBN : 9780231198356
· 쪽수 : 264쪽
· 출판일 : 2024-03-26
· 분류 : 외국도서 > 경제경영 > 비즈니스 작문
· ISBN : 9780231198356
· 쪽수 : 264쪽
· 출판일 : 2024-03-26
목차
Introduction
Businessworld Map
1. The Story of Money
2. A Stock Is Born
3. The Company Story
4. The Country Story
5. The Commodities Story
6. Bankers and Investors
7. Reporting the Story
8. Writing the Story
9. Data and Visuals
Epilogue: Getting the Job
Appendix 1: Words to Watch
Appendix 2: Bloomberg Terminal Functions for Journalists
Appendix 3: Teaching Guide for One-Day, One-Week and 10-Week Training Courses
Answer Key for “Your Turn” Exercises
