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· 분류 : 외국도서 > 언어학 > 스타일 매뉴얼
· ISBN : 9781119272311
· 쪽수 : 368쪽
· 출판일 : 2017-07-24
목차
Introduction ix
Chapter 1: What We Do 1
The Bloomberg Way 2
Bloomberg Editorial & Research 4
Collaboration in Action 9
Chapter 2 How We Report 15
Learning a Beat 15
Sourcing 21
Interviewing 26
Breaking News 30
The Multiplatform Approach 33
Beyond Breaking News 37
Pitching Your Story 42
Research Using the Terminal 44
Chapter 3 How We Write 49
Headlines 50
Leads & Nut Paragraphs 60
The Whole Story 69
Writing Well 74
Corrections & Lapses 80
Sending Corrections 83
Social Media 83
Chapter 4 How We Use Data 91
Charting 92
Commonly Used Terms 95
Common Errors 100
Automation 101
Technical Analysis 103
Chapter 5 Ethics & Standards 107
Accuracy & Fairness 108
Defamation 110
Privacy 113
Access 114
Plagiarism 115
Conflicts of Interest 116
Conduct 120
Endorsements & Paying Our Way 122
Events & Interviews 123
Contests 124
Chapter 6 How We Cover Markets 127
What’s Moving (& Why) 128
Traders & Investors 131
Markets Style 133
Equities 135
Debt 138
Currencies 143
Commodities 147
Chapter 7 How We Cover Companies 153
Earnings 154
Deals 160
Corporate Debt 166
Finding News 170
Context & Valuation 173
Corporate Equity 177
Chapter 8 How We Cover Economies & Governments 183
Economies 184
Governments 192
Acknowledgments 197
Appendix 199
Words & Terms 213
Index 323
