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· 제목 : Data Is Everybody's Business: The Fundamentals of Data Monetization (Hardcover)
· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9780262048217
· 쪽수 : 200쪽
· 출판일 : 2023-09-26
· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9780262048217
· 쪽수 : 200쪽
· 출판일 : 2023-09-26
목차
Series Foreword vii
Foreword ix
Introduction: Data Is Everybody's Business 1
1 Data Monetization 9
2 Data Monetization Capabilities 25
3 Improving with Data 47
4 Wrapping with Data 67
5 Selling Information Solutions 91
6 Creating a Data Democracy 113
7 Data Monetization Strategy 129
8 Monetizing Your Data 147
Appendix: The Capability Assessment Worksheet 155
Acknowledgments 165
Notes 173
Index 185
