The Value of Values: How Leaders Can Grow Their Businesses and Enhance Their Careers by Doing the Right Thing (Hardcover)

Contents:
Series Foreword vii

1 Introduction 1
2 Submerged Value 13

Part I: Now More than Ever 17

3 Closer to 2070 than 1970 19

Part II: CORE Customers 29
4 Customers’ Emotions, Experiences, and Behavior 31
5 Trust and Customer Economics 47

Part III: CORE Operations 65
6 More Efficient 67
7 More Innovative 79
8 Smarter 89

Part IV: CORE Risk 105
9 Threats 111
10 Vulnerability 129
11 Magnitude 159

Part V: CORE Employees 175
12 Magnetic Values 177
13 The Clean Energy of Purpose 191

Part VI: Leadership 213
14 Why Follow You? 215

Part VII: Coda 231
15 Moving Forward 233

Acknowledgments 241
Notes 243
Index 287