The New Business Road Test : What Entrepreneurs and Executives Should Do Before Writing a Business Plan (Paperback, 2 Rev ed)

Why Read This Book?
Acknowledgments
1 My Opportunity: Why Will or Won't This Work?
2 Will The Fish Bite?
3 Is This a Good Market?
4 Is This a Good Industry?
5 How Long Will Your Advantage Last?
6 What Drives Your Entrepreneurial Dream?
7 Can You and Your Team Execute?
8 Your Connections Matter: Which Matter Most?
9 Putting The Seven Domains to Work
10 What to Do Before You Write Your Business Plan
App. 1 Research Methodology
App. 2 Market Analysis Worksheet
App. 3 Industry Analysis Checklist
App. 4 Do-It-Yourself Marketing Research for Your Nnew Business Road Test
App. 5 Evidence-Based Forecasting
Notes
Index