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· 분류 : 외국도서 > 경제경영 > 화술/협상/프리젠테이션
· ISBN : 9780273768890
· 쪽수 : 672쪽
목차
Part 1: Understanding the Foundations of Business Communication
Chapter 1: Achieving Success Through Effective Business Communication
Chapter 2: Mastering Team and Interpersonal Skills
Chapter 3: Communicating in a World of Diversity
Part 2: Applying the Three-Step Writing Process
Chapter 4: Planning Business Messages
Chapter 5: Writing Business Messages
Chapter 6: Completing Business Messages
Part 3: Crafting Brief Messages
Chapter 7: Crafting Messages for Electronic Media
Chapter 8: Writing Routine and Positive Business Messages
Chapter 9: Writing Negative Messages
Chapter 10: Writing Persuasive Messages
Part 4: Preparing Reports and Oral Presentations
Chapter 11: Planning Reports and Proposals
Chapter 12: Writing Reports and Proposals
Chapter 13: Completing Reports and Proposals
Chapter 14: Developing Oral Presentations
Part 5: Writing Employment Messages and Interviewing for Jobs
Chapter 15: Building Careers and Writing Resumes
Chapter 16: Applying and Interviewing for Employment