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· 제목 : Olympic Turnaround: How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand (Hardcover)
· 분류 : 외국도서 > 경제경영 > 광고/홍보/PR
· ISBN : 9780275990305
· 쪽수 : 368쪽
· 출판일 : 2006-01-01
· 분류 : 외국도서 > 경제경영 > 광고/홍보/PR
· ISBN : 9780275990305
· 쪽수 : 368쪽
· 출판일 : 2006-01-01
목차
Foreword by Sir Martin Sorrell Preface Olympic Winter and Summer Games Rings Side Seat Scorpion Wars Shock and Awe The Shoemaker's Vision Beyond a Brand Beating the Ambushers Operation Perfect Hosts Making IT Happen To the Brink and Back Coming Home The Future of the Rings Appendix: The Rings and the Small Screen Index
