Marketing Management: An International Perspective : Case Studies (Paperback)

INTRODUCTION TO MARKETING.- The SkiSailer: Marketing A Young Investor's Dream.- Delissa in Japan.- MARKETING DECISIONS: THE FIVE 'Ps'.- Segmentation and Positioning.- Konica Corporation.- Kirin Brewery Co. Ltd. (A).- (Kirin Brewery Co. Ltd. (B) Teacher's Manual).- (Kirin Brewery Co. Ltd. (C) Teacher's Manual).- Product Line.- Daewoo Motor Company UK (A).- Interdrinks.- Salomon: The Monocoque Ski.- Service Policy.- Hong Kong and Shenzhen Bank (A).- Hong Kong and Shenzhen Bank (B).- Hong Kong and Shenzhen Bank (C).- Hong Kong and Shenzhen Bank (D).- Hong Kong and Shenzhen Bank (E).- Hong Kong and Shenzhen Bank (F).- Pricing.- Computron Inc..- Pharma Swede: Gastirup.- Distribution.- Jordan A/S.- GPS One-Hour Service: Moving Abroad.- Communication.- Ericsson's Global Brand Campaign.- Mediquip S.A..- INTERNATIONAL MARKETING: GLOBAL INTEGRATION AND STRATEGY.- Libby's Beverages: UM Bongo Fruit Drink.- Hilti Corporation (A).- (Hilti Corporation (B) Teacher's Manual).- Haaks Europe.- INTERNATIONAL MARKETING: ORGANISATION & STRATEGY IMPLEMENTATION.- Alto Chemicals Europe.- (Alto Chemicals Europe Teacher's Manual).- Sony Europa (A).- (Sony Europa (B) Teacher's Manual).- (Sony Europa (C) Teacher's Manual).