![[eBook Code] Beyond Traditional Marketing](./img_thumb2/9780470015445.jpg)
책 이미지
![[eBook Code] Beyond Traditional Marketing](/img_thumb2/9780470015445.jpg)
책 정보
· 분류 : 외국도서 > 경제경영 > 세일즈
· ISBN : 9780470015445
· 쪽수 : 328쪽
· 출판일 : 2005-09-27
목차
Contributors.
Preface.
Acknowledgements.
Chapter 1: Introduction (Professor Kamran Kashani).
Chapter 2: Value Chain Marketing (Professor Jean-Pierre Jeannet).
Chapter 3: Countering Commoditization: Value-added Strategies and Aligning with Customers (Professor Kamran Kashani).
Chapter 4: The Marketing of Services: How is it Different? (Professor Jacques Horovitz).
Chapter 5: The Missing ‘P’ in the Marketing Mix: Putting Passion into Brands (Professor Dominique Turpin).
Chapter 6: Beyond Beating Competition: Shaping Markets for Profitable Growth (Professor Adrian B. Ryans).
Chapter 7: New Frontiers in Pricing for Profit (Professor John Walsh).
Chapter 8: Beyond the Matrix: An Organization-wide Solution for Creating and Sustaining Customer Value (Professor Seán Meehan).
Index.
![[eBook Code] Beyond Traditional Marketing (eBook Code, 1st)](/img_thumb2/9780470667521.jpg)
