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· 제목 : The Rhetoric and Reality of Marketing : An International Managerial Approach (Hardcover) 
· 분류 : 외국도서 > 경제경영 > 국제경제 > 일반
· ISBN : 9780333987322
· 쪽수 : 202쪽
· 분류 : 외국도서 > 경제경영 > 국제경제 > 일반
· ISBN : 9780333987322
· 쪽수 : 202쪽
목차
Editorial Stance On The Rhetoric and Reality of Marketing: An International Managerial Perspective; P.Kitchen The Rhetoric and Reality of Marketing In France; P.Hetzel The Rhetoric and Reality of Marketing In the United Kingdom; M.Evans The Rhetoric and Reality of Marketing In Cyprus; I.Papasolomou-Doukakis The Rhetoric and Reality of Marketing In New Zealand; L.Eagle The Rhetoric and Reality of Marketing In South Korea; D.Yoon & I.Kim The Rhetoric and Reality of Marketing In Malaysia; R.Mohd-Roslin The Rhetoric and Reality of Marketing In Bulgaria; V.Blagoev The Rhetoric and Reality of Marketing In India; A.Sadh & S.Tangirala Drawing the Strands Together; P.Kitchen
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