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· 제목 : Marketing Strategy (Paperback, 8)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780357516300
· 쪽수 : 576쪽
· 출판일 : 2021-02-18
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780357516300
· 쪽수 : 576쪽
· 출판일 : 2021-02-18
목차
Preface. About the Authors. 1. Marketing in Today's Economy. 2. Strategic Marketing Planning. 3. Collecting and Analyzing Marketing Information. 4. Developing Competitive Advantage and Strategic Focus. 5. Customers, Segmentation, and Target Marketing. 6. The Marketing Program. 7. Branding and Positioning. 8. Ethics and Social Responsibility in Marketing Strategy. 9. Marketing Implementation and Control. 10. Developing and Maintaining Long-Term Customer Relationships. Cases. Marketing Plan Worksheets. Index.
