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· 분류 : 외국도서 > 대학교재 > 경상계열
· ISBN : 9789814780803
· 쪽수 : 480쪽
· 출판일 : 2018-01-01
목차
PART 1: An Overview of Business Ethics
1. An Introduction to Business Ethics
2. Moral Foundations of Business Ethics
3. Stakeholder Relationships, Social Responsibility
and Corporate Governance
PART 2: Ethical Decision Making and Leadership
4. Ethical Decision Making
5. Ethical Decision Making in a Global Context
6. Ethical Leadership
PART 3: Legal Standards and Common Business Ethics Issues
7. Law as an Ethical Standard
8. Common Business Ethics Issues
PART 4: Implementing Business Ethics in a Global Economy
9. Organizational Factors: The Role of Ethical Culture and Relationships
10. Developing an Effective Ethics Program
11. Ethics Auditing
12. Ethics and the Environment
PART 5: Cases
1. Starbucks Mission: Social Responsibility and Brand Strength
2. Walmart Manages Ethics and Compliance Challenges
3. Apple Inc.’s Ethical Success and Challenges
4. Google: The Quest to Balance Privacy with Profit
5. Enron: Questionable Accounting Leads to Collapse
6. PepsiCo’s Journey Toward an Ethical and Socially Responsible Culture
7. Evergreen Enhancement
8. The Man in the Mirror (A)
9. Culture Clash in the Boardroom
10. Leadership Crisis at Steelworks’ Xiamen Plant
11. Insider Trading at the Galleon Group
12. Blood Bananas: Chiquita in Colombia
13. Ziqitza Health Care Limited: Responding to Corruption
14. Managing the Risks of Global Bribery in Business
15. Jextra Neighbourhood Stores in Malaysia
16. Fire in a Bangladesh Garment Factory
17. A Kidney for a Life: Julio’s Story
18. Sanlu’s Melamine-Tainted Milk Crisis in China
19. How Will You Measure Your Life?
20. Bringing Down the President: Do Results Justify the Means?