Foundations of Business (Paperback, 7)

Part I: THE ENVIRONMENT OF BUSINESS.1. Exploring the World of Business and Economics.2. Ethics and Social Responsibility in Business.3. Global Business.Part II: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP.4. Choosing a Form of Business Ownership.5. Small Business, Entrepreneurship, and Franchises.Part III: MANAGEMENT AND ORGANIZATION.6. Understanding the Management Process.7. Creating a Flexible Organization.8. Producing Quality Goods and Services.Part IV: HUMAN RESOURCES.9. Attracting and Retaining the Best Employees.10. Motivating and Satisfying Employees.Part V: MARKETING.11. Building Customer Relationships Through Effective Marketing.12. Creating and Pricing Products That Satisfy Customers.13. Distributing and Promoting Products.Part VI: INFORMATION, ACCOUNTING, AND FINANCE.14. Exploring Social Media and e-Business.15. Using Management and Accounting Information.16. Mastering Financial Management.Online Chapters17. Understanding Personal Finances and Investments. 18. Enhancing Union-Management Relations.Online AppendicesAppendix A Careers in Business.Appendix B Risk Management and Insurance.Appendix C Business Law, Regulation, and Taxation.