Marketing Foundations (Paperback)

Part I: MARKETING STRATEGY AND ENVIRONMENT. 1. Strategic Marketing Management. 2. Developing & Implementing Marketing Strategies. 3. The Global Marketing Environment. Part II: MARKETING RESEARCH AND TARGET MARKET ANALYSIS. 4. Information For Marketing Research. 5. Selecting Target Markets. Part III: CUSTOMER BEHAVIOR AND E-MARKETING. 6. Consumer Behavior. 7. Business Buying Behavior. 8. International Marketing. 9. Digital Marketing and Social Media. Part IV: PRODUCT DECISIONS. 10. Product Decisions. 11. Developing and Managing Goods and Services. Part V: PRICING DECISIONS. 12. Strategic Pricing Management. 13. Pricing Decisions. Part VI: DISTRIBUTION DECISIONS. 14. Supply-Chain Management and Marketing Channels. 15. Retailing, Wholesaling and Direct Marketing. Part VII. Promotion Decisions. 16. Integrated Marketing Communications. 17. Advertising and Public Relations. 18. Personal Selling and Sales Promotion.