Women, Consumption and Paradox (Paperback, 1)

Introduction: Women, paradox and consumption Timothy de Waal Malefyt and Maryann McCabe Part 1: Gender engagements, consumption interactions and marketplace ambiguities 1. Women and chocolate: identity narratives of sensory and sensual enjoymentMaryann McCabe and Timothy de Waal Malefyt 2. ‘Shapewear or nothing to wear’: The ambiguity of shapewear in the plus-sized fashion market Daiane Scaraboto and Maria Carolina Zanette 3. Creating interactional alignment in call center customer care Margaret H. Szymanski, Patricia Wall, and Jennifer Watts-Englert 4. Financial technology and the gender gap: Designing and delivering services for women Erin B. Taylor and Anette Broløs 5. Being connected: Mobile phones in the lives of domestic workers in Mexico city Carmen Bueno and Sandra Alarcon 6. Untangling women’s braided relationships with music Barbara Olsen　 　 　 　 　 　 　 　 　 Part 2: Histories of gender imageries and practices in flux　 7. Women under control: Advertising and the business of female health, 1890-1950 Marina Frid and Everardo Rocha 8. Company uniforms and gender dynamics in the Japanese workplace Tomoko Hamada 9. Women’s consumption of cosmetic products in China: Between logistics, conflict and symbolism Dominique Desjeux and Yang Xiao Min 10. Shifts and paradoxes of gender over the course of a career Patricia Sunderland　 11. Little luxuries: Decency, deservingness, and delight Russell Belk