Magical Capitalism: Enchantment, Spells, and Occult Practices in Contemporary Economies (Paperback)

· 제목 : Magical Capitalism: Enchantment, Spells, and Occult Practices in Contemporary Economies (Paperback) 
· 분류 : 외국도서 > 경제경영 > 경제학/경제일반 > 경제학이론
· ISBN : 9783030089801
· 쪽수 : 349쪽
· 출판일 : 2018-12-22

1. Magical Capitalism: An Introduction

2. Magical Contracts, Numinous Capitalism

3. Exorcising Leverage: Sleight of Hand and the Invisible Hand in Islamic Finance

4. Trickster’s Triumph: Donald Trump and the New Spirit of Capitalism

5. Fetish, Magic, Marketing

6 Magical Names: Glamour, Enchantment, and Illusion in Women’s Fashion Magazines

7. The Magic of Paradox: How Advertising Ideas Transform Art into Business and the Ordinary into the Extraordinary

8. The Business of Inspiration: A Magical Technology of Prefiguration

9. The Magic Trick of Creative Capital: Competition, Confidence, and Collective Enchantment Among “Starchitects”

10. Anthropology as Science Fiction, or How Print Capitalism Enchanted Victorian Science

11. The Magic of Mass Publicity: Reading Ioan Coulia

12 Occult Economies, Revisited

13. The Enchantment Effect: A Semiotics of Boundary and Profit