Becoming a Public Relations Writer : Strategic Writing for Emerging and Established Media (Paperback, 6 ed)

Part I: Principles of Effective Writing Writing…and What It Means to You Effective Writing Persuasive and Ethical Communication The Writing Process News: The Basis for All Strategic Communication News Writing Style Part II: Paid, Earned, Owned and Shared Media Social Media and Wiki Website and Blog Fact Sheet and Advisory Print News Release Broadcast News Release Transmedia News Package Advocacy and Opinion News Feature Brochure, Newsletter and Corporate Report Donor Appeals Speeches, Presentations and Interviews Public Relations Advertising