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· 제목 : MediaWriting : Print, Broadcast, Online, and Public Relations (Paperback, 6 ed)
· 분류 : 외국도서 > 언어학 > 일반
· ISBN : 9781032495804
· 쪽수 : 454쪽
· 출판일 : 2024-08-13
· 분류 : 외국도서 > 언어학 > 일반
· ISBN : 9781032495804
· 쪽수 : 454쪽
· 출판일 : 2024-08-13
목차
Preface: Introduction to MediaWriting
1. Communication Theory and News Values
2. Ethical Decisions in Writing and Reporting
3. Legal Considerations in Media Writing
4. Fundamentals of Writing and Editing
5. Communications Challenges in the Digital Age
6. Crafting Leads and Observing Style
7. Writing and Reporting the News
8. The Art of Interviewing
9. Research from Documents and Other Sources
10. Using Quotations and Sources in News Writing
11. Feature Writing
12. Preparing Broadcast Copy
13. Reporting for Radio and Television
14. Preparing News Releases
15. Writing for Organizational Media
16. Advocacy and Speech Writing
Index
