Public Relations as Public Diplomacy : The Royal Bank of Canada’s Monthly Letter, 1943-2003 (Hardcover)

Part One: Background1. Public Diplomacy and Public Relations: Two Parts of a Whole2. RBC and The Letter: Case History and Background Part Two: The Letter: On Diplomatic Mission3. The Letter and Public Diplomacy 4: The Letter and Corporate Diplomacy 5. The Letter and Economic Diplomacy6. The Letter and Cultural Diplomacy 7. Conclusion: Unravelling Public Diplomacy to See Public Relations