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· 제목 : Public Relations as Public Diplomacy : The Royal Bank of Canada’s Monthly Letter, 1943-2003 (Paperback)
· 분류 : 외국도서 > 경제경영 > PR 홍보
· ISBN : 9781032175249
· 쪽수 : 80쪽
· 출판일 : 2021-09-30
· 분류 : 외국도서 > 경제경영 > PR 홍보
· ISBN : 9781032175249
· 쪽수 : 80쪽
· 출판일 : 2021-09-30
목차
Part I: Background1. Public Diplomacy and Public Relations: Two Parts of a Whole2. RBC and The Letter: Case History and Background Part II: The Letter: On Diplomatic Mission3. The Letter and Public Diplomacy 4: The Letter and Corporate Diplomacy 5. The Letter and Economic Diplomacy6. The Letter and Cultural Diplomacy 7. Conclusion: Unravelling Public Diplomacy to See Public Relations
