Developing Global Business Communication in Asia : A business simulated case study approach (Hardcover)

Introduction to the Global Business English Matters. Unit 1. Introduction to the Companies and Personnel of GlobeNet and CommunicAsian. Unit 2. Opportunity Knocks for CommunicAsian. Unit 3. Building a Business Response. Unit 4. Winning the bid. Unit 5. Building the team. Unit 6. Planning the Project: People, Process and Technology. Unit 7. Working on the project: the big ideas. Unit 8. Problems, problems, problems. Unit 9. Solution and Resolution. Unit 10. Declare Success: Project Product Launch and Leadership. Appendix 1. The dictionary, business words and expressions. Appendix 2. The audio transcripts. Appendix 3. Reading Lists.