책 이미지
책 정보
· 분류 : 외국도서 > 인문/사회 > 정치학 > 논평/견해
· ISBN : 9780367492281
· 쪽수 : 182쪽
· 출판일 : 2023-09-25
목차
1. Evolution of Political Branding: Typologies, Diverse Settings and Future Research
Christopher Pich and Bruce I. Newman
2. Understanding the Magic of Credibility for Political Leaders: A Case of India and Narendra Modi
Varsha Jain and Ganesh B. E.
3. Moderators and Mediators of Framing Effects in Political Marketing: Implications for Political Brand Management
Andrzej Falkowski and Magdalena Jabło?ska
4. Scripted Messengers: How Party Discipline and Branding Turn Election Candidates and Legislators into Brand Ambassadors
Alex Marland and Angelia Wagner
5. Exploring Personal Political Brands of Iceland’s Parliamentarians
Guja Armannsdottir, Stuart Carnell, and Christopher Pich
6. Why Cryptocurrencies Want Privacy: A Review of Political Motivations and Branding Expressed in "Privacy Coin" Whitepapers
John Harvey and Ines Branco-Illodo
7. The Emergence of Science as a Political Brand
Todd P. Newman
8. Symbolic Political Communication, and Trust: A Young Voters’ Perspective of the Indonesian Presidential Election
Ihwan Susila, Dianne Dean, Raja Nerina Raja Yusof, Anton Agus Setyawan and Farid Wajdi
