Issues of Political Marketing : East European Perspective (Paperback)

Preface. Introduction: Professionalization and Democratic Backsliding? Political Campaigning in Central and Eastern Europe?1. Political Campaign Professionalization in Lithuanian Elections?2. Professionalization of Campaign Communication beyond Communication Forms. An Analysis of Poland’s Political Spots?3. “Send in the Clowns”: The Rise of Celebrity Populism in Croatia and Its Implications for Political Marketing?4. A Rumbling from Below? Opposition Party Rebranding, Regional Elections, and Transforming the Regime in Russia?5. Facebook as a Political Marketing Tool in an Illiberal Context. Mapping Political Advertising Activity on Facebook during the 2019 Hungarian European Parliament and Local Election Campaigns?6. Electoral Political Communication in the Post-Communist Hybrid Regime ? The Case of Serbia 2020