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· 제목 : Strategic Communication and AI : Public Relations with Intelligent User Interfaces (Hardcover)
· 분류 : 외국도서 > 언어학 > 커뮤니케이션 연구
· ISBN : 9780367627799
· 쪽수 : 102쪽
· 출판일 : 2021-09-10
· 분류 : 외국도서 > 언어학 > 커뮤니케이션 연구
· ISBN : 9780367627799
· 쪽수 : 102쪽
· 출판일 : 2021-09-10
목차
1. Intelligent User Interfaces (IUIs): The next generation of digital communication 2. Immersive communication: Virtual and augmented realities 3. Artificial Intelligence, Emotions & Trust: Feeling is believing 4.Walk Like Us, Talk Like Us: Listening and learning interfaces 5. From Talking to Persuasion: Obstacles and opportunities 6. PR and the interface ‘face’: Harnessing hyper-personalized persuasion
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