The Business of the FIFA World Cup (Hardcover, 1)

1. Introduction Simon Chadwick, Paul Widdop, Christos Anagnostopoulos and Dan Parnell? 2. A Brief History of the FIFA World Cup as a Business Kevin D. Tennent and Alex Gillett? 3. Bidding and Hosting Decisions Kamilla Swart and Rauf Mammadov? 4. Politics and Geopolitics in Staging the FIFA World Cup: What is at Stake for the Hosting Nations? Estelle E. Brun and Carole Gomez? 5. Diplomacy, International Relations, Soft Power and the World Cup J. Simon Rofe? 6. Competition Design of the World Cup Travis Richardson, Tim Pawlowski and Georgios Nalbantis? 7. An Integrity System Framework for the Governance of the Football World Cups Geraldine Zeimers and Bram Constandt 8. Environment and Sustainability in FIFA World Cups Madeleine Orr, Jessica R. Murfree, Austin Anahory and Rony Epelbaum Edwabne 9. Finance of the FIFA World Cup Daniel Plumley and Rob Wilson? 10. Planning and Organising FIFA World Cups Sebastian Merten and Mathieu Winand? 11. Planning, Sourcing, and Managing Resources for FIFA World Cups Eric C Schwarz and Michael M. Goldman? 12. Engaging Fans Andre Buhler? 13. Managing Risk and Security Jan Andre Lee Ludvigsen and Alexander J. Bond? 14. Marketing, Sponsorship and Merchandising Argyro Elisavet Manoli, Michael Anagnostou and Lingling Liu? 15. Broadcasting and the FIFA World Cup: Privatisation and Technology Gerard A. Akindes? 16. Digital and Social Media in the Business of the FIFA World Cup Renan Petersen-Wagner? 17. Culture and the World Cup: The Case of Qatar Mahfoud Amara and Youcef Bouandel? 18. Afterword… Paul Widdop, Simon Chadwick, Christos Anagnostopoulos and Dan Parnell