The Business of the FIFA World Cup (Paperback, 2 ed)

1. Introduction??2. A Brief History of the FIFA World Cup as a Business??3. Bidding and Hosting Decisions??4. Competition Design of the World Cup??5. An Integrity System Framework for the Governance of the Football World Cups??6. Environment and Sustainability of FIFA World Cups??7. Rethinking Football Innovation: Why Women’s Football Can Lead the Next Era??8. Finance of the FIFA World Cup??9. Planning and Organising FIFA World Cups??10. Planning, Sourcing, and Managing Resources for FIFA World Cups??11. Mental Health, Decision-Making, and the World Cup Spotlight: Refereeing Under Pressure??12. Engaging Fans at FIFA World Cups??13. Managing Risk and Security??14. Marketing, Sponsorship, and Merchandising??15. Broadcasting and the FIFA World Cup: Satellite Technology, Privatisation, and Digitalisation??16. The Business of FIFA World Cup: Digital and Social Media??17. Sport and Statecraft as the Lasting Legacies of Qatar 2022??18. Legal Challenges for the 2026 and 2027 FIFA World Cups??19. The FIFA World Cup from an AFC Perspective??20. CAF's World Cup Ambition: Strategy and Participation in 2026 and 2027??21. The World Gets Concacaf’d??22. CONMEBOL and the Future of South American Football: Men’s and Women’s Development Ahead of the 2026?2027 World Cups??23. FIFA World Cups, Civic Engagement, and the Development of Football in Oceania??24. Power, Governance, and Welfare in the FIFA World Cup: Europe’s Central Role??25. The Challenges and Opportunities Posed by a Multi-Host Model: FIFA’s North American Push??26. Looking Ahead to the 2027 Women’s World Cup