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· 제목 : Absolute Essentials of Marketing Research (Hardcover, 1)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780367760335
· 쪽수 : 120쪽
· 출판일 : 2021-12-29
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9780367760335
· 쪽수 : 120쪽
· 출판일 : 2021-12-29
목차
1. Understanding the Research Process 2.Developing a Hypothesis and Research Question 3. Conducting Secondary Research 4.Determining the Research Sample 5.Writing Quantitative Research Surveys 6.Conducting Qualitative Focus Groups 7.Utilizing Interviews, Observation, and Projective Techniques 8.Analysing Research Results 9. Preparing Written and Oral Reports
