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· 제목 : Behavioral Economics : The Basics (Paperback, 2 ed)
· 분류 : 외국도서 > 경제경영 > 경제학/경제일반 > 경제일반
· ISBN : 9780367764326
· 쪽수 : 266쪽
· 출판일 : 2023-03-31
· 분류 : 외국도서 > 경제경영 > 경제학/경제일반 > 경제일반
· ISBN : 9780367764326
· 쪽수 : 266쪽
· 출판일 : 2023-03-31
목차
1. What is Behavioural Economics and Why is it Important? 2. Behavioral Economics in Retrospect: How and Why it Started 3. ECON: Homo Economicus 4. HUMAN: Homo Psychologicus 5. The Power of Social, Emotional, and Personality Factors 6. Nudge: Whys, Ways, and Weasels 7. Sell! Commercial and Political Persuasion
