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· 제목 : Behavioral Economics : The Basics (Paperback)
· 분류 : 외국도서 > 경제경영 > 일반
· ISBN : 9781138228917
· 쪽수 : 260쪽
· 출판일 : 2018-06-27
· 분류 : 외국도서 > 경제경영 > 일반
· ISBN : 9781138228917
· 쪽수 : 260쪽
· 출판일 : 2018-06-27
목차
Chapter 1: Why the need for behavioural economics? Chapter 2: Economic and psychological perspectives Chapter 3: Everyday misbehaviour in ‘rational’ in decision making Chapter 4: Social behaviour: why are we not more ‘rationally’ selfish? Chapter 5: Not everyone is the same: individual differences matter Chapter 6: How to change behaviour for the better, and should we try? Chapter 7: The ‘hidden persuaders’: behavioural economics and the consumer
