Creating Value with Data Analytics in Marketing : Mastering Data Science (Paperback, 2 ed)

1. Data Science and Big Data 2. Creating Value using Data Science 3. Value Objectives and Metrics 4. Data Assets 5. Data Storing and Integration 6. Customer privacy and data security 7. Data analytics 8. Data Exploration 9. Data Modeling 10. Creating impact with storytelling and visualization 11. Creating Value with Data Science 12. Building successful data analytics capabilities