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· 제목 : Creating Value with Big Data Analytics : Making Smarter Marketing Decisions (Paperback) 
· 분류 : 외국도서 > 경제경영 > 지적자본
· ISBN : 9781138837973
· 쪽수 : 338쪽
· 출판일 : 2016-01-14
· 분류 : 외국도서 > 경제경영 > 지적자본
· ISBN : 9781138837973
· 쪽수 : 338쪽
· 출판일 : 2016-01-14
목차
1. Big Data Challenges 2. Creating Value using Big Data Analytics 2.1 Value to Customer Metrics 2.2 Value to Firm Metrics 3. Data, Data Everywhere 3.1 Data integration 3.2 Customer Privacy and Data Security 4. How Big Data is Changing Analytics 4.1. Classic Data Analytics 4.2. Big Data Analytics 4.3. Creating Impact with Storytelling and Visualization 5. Building Successful Big Data Capabilities 6. Every Business Has (Big) Data, Let’s Use It 7. Concluding Thoughts and Key-Learnings
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