Now Media : The Evolution of Electronic Communication (Paperback, 4 ed)

Preface Acknowledgments Chapter 1. Opting in to ‘Now’ Media Chapter 2. From Marconi to Mobile Listening. Chapter 3. Television: From Analog to Digital to 8k. Chapter 4. Radio and Television Programs and Programming Chapter 5. Interconnected by the Internet Chapter 6. Social media: Private Conversations in Public Places Chapter 7 Digital Devices: Up Close, Personal and Customizable Chapter 8. XR: Inside of Media, Inside the Mind Chapter 9. Advertising: From Clay Tablets to Digital Tablets Chapter 10. Audience Measurement: Who’s Listening, Who’s Watching, Who’s Surfing? Chapter 11. The Business of Entertainment and Media Ownership Chapter 12. Working Behind the Scenes in Media Chapter 13. Feature Films: The Movies Chapter 14. Personal and Social Influence of Media Index