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· 분류 : 외국도서 > 언어학 > 커뮤니케이션 연구
· ISBN : 9781032704302
· 쪽수 : 428쪽
· 출판일 : 2025-05-07
목차
Preface
Acknowledgements
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Chapter One: Opting Into ‘Now’ Media????
Chapter Two: From Marconi to Mobile Listening???
Chapter Three: Television: From Analog to Digital to 8K?????
Chapter Four: Radio and Television Programs and Programming
Chapter Five: Interconnected by the Internet
Chapter Six: Social Media: Private Conversations in Public Places
Chapter Seven: Digital Devices: Up Close, Personal, and Customizable
Chapter Eight: XR: Inside of Media, Inside the Mind
Chapter Nine: Video Games: Innovation and Interactivity
Chapter Ten: Feature Films: ‘The Movies’
Chapter Eleven: Advertising: From Clay Tablets to Digital Tablets
Chapter Twelve: Audience Measurement: Who’s Listening, Who’s Watching, Who’s Surfing?
Chapter Thirteen: How Now Media Work and Working in the Now Media
Chapter Fourteen: Now Media and You?
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Index
