International Marketing : Strategy and Theory (Hardcover, 4 New edition)

1. Nature of International Marketing: Challenges and Opportunities  2. Trade Theories and Economic Cooperation  3. Trade Distortions and Marketing Barriers  4. Political Environment  5. Legal Environment  6. Culture  7. Consumer Behavior in the International Context: Psychological and Social Dimensions  8. Marketing Research and Information System  9. Foreign Market Entry Strategies  10. Product Strategies: Basic Decisions and Product Planning  11. Product Strategies: Branding and Packaging Decisions  12. Channels of Distribution  13. Physical Distribution and Documentation  14. Promotion Strategies: Personal Selling, Publicity, and Sales Promotion  15. Promotion Strategies: Advertising  16. Pricing Strategies: Basic Decisions  17. Pricing Strategies: Countertrade and Terms of Sale/Payment  18. Financial Strategies: Financing and Currencies